Tray.io, the startup that wants to put automated workflows within reach of line of business users, announced a $37 million Series B investment today.

Spark Capital led the round with help from Meritech Capital, along with existing investors GGV Capital, True Ventures and Mosaic Ventures. Under the terms of the deal Spark’s Alex Clayton will be joining the Tray’s board of directors. The company has now raised over $59 million.

Rich Waldron, CEO at Tray, says the company looked around at the automation space and saw tools designed for engineers and IT pros and wanted to build something for less technical business users.

“We set about building a visual platform that would enable folks to essentially become programmers without needing to have an engineering background,

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