In its latest effort to innovate around its business model of opacity, Twitter officially today unveiled its latest self-invented metric, dubbed “monetizable daily active usage.”
Naturally, this being Twitter, the company decided to retire the more standard Monthy Active User metric MAUs rose to 330 million in the first quarter of 2019, up from 321 million the previous quarter.
Still, that’s slightly down from one year ago, an indication that Twitter continues to stagnate more than 13 years after its founding. Not to mention remaining a that it can’t seem to fix.
But, first things first. Let’s find some happier metrics!
The company that it would focus on mDAU. And in doing so, it did not even have the courtesy to explain why the “m”