BURBANK, Calif. (Reuters) – Walt Disney Co priced its highly anticipated streaming video service below Netflix in an aggressive move to challenge the dominant streaming service and entice families to buy yet another monthly subscription.

FILE PHOTO: Disney characters Mickey Mouse and Minnie Mouse attend the 25th anniversary of Disneyland Paris at the park in Marne-la-Vallee, near Paris, France, April 12, 2017. REUTERS/Benoit Tessier/File Photo

Disney said on Thursday its new family-friendly streaming service will cost $7 monthly or $70 annually with a slate of new and classic TV shows and movies from some of the world’s most popular entertainment franchises in a bid to challenge the digital dominance of Netflix.

The ad-free monthly subscription called Disney+ is set to launch on Nov. 12 and in

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