Vodafone has been forbidden from re-running an advert for its home broadband service after it was challenged by rival Virgin Media.
The complaint centred on Vodafone’s branding of a premium offering targeted at gamers and other heavy internet users as being Gigafast Broadband.
Virgin Media said that term implied that its competitor was providing speeds of one gigabit per second.
However, Vodafone’s own ad recognised this was not typically the case.
It stated that the maximum average speed available was 900 megabits per second.
This was in line with rules introduced in May 2018 that restrict internet providers to only advertising download speeds that are available to at least 50% of their customers during the peak hours of 20:00 to 22:00.
When the matter was raised with the Advertising Standards