The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Lesley Wild, chair of Bettys & Taylors of Harrogate, the parent group behind Yorkshire Tea.
Visit a British household and it’s quite likely you’ll find a box of Yorkshire Tea in the kitchen cupboard. After all, the tea brand is the nation’s second favourite after PG Tips, with more than 5.5 billion teabags produced in 2018.
Last year its growing tea sales were given a boost by some top Yorkshire celebrities – and self-professed fans of the brand – who appeared in its latest advertising campaign.
They included Sir Michael Parkinson, indie band the Kaiser Chiefs and Olympic-medal winning triathletes the Brownlee brothers.
So why is Yorkshire