Google recently held its where it made a large number () of both major and minor announcements as it provided guidance on where its cloud platform is headed. The specifics of the announcements have already been covered extensively in the media, but there’s been a less clear idea of the overall strategy they represent.
Enterprise, not consumer
Google knows it has a perception problem when it comes to enabling cloud in the enterprise. With its past and almost singular focus on consumers, it needs to convince more organizations that it is a real competitor to AWS and Azure for deploying corporate apps and providing collaboration. To that end, several focal points emerged as it showed a growing inclination to compete head on with rivals in