Angie Eilers is the founder and CEO of UR Turn SBC, with the SBC meaning specific benefit corporation. It’s part of an emerging trend of businesses organized to make money for shareholders but serve a social mission, too. Based upon her experience in education and education policy, she knew kids still didn’t have what they really needed to chart their progress through school. Her solution was an electronic coach for academic progress, easily accessible on a smartphone. UR Turn, based in Minneapolis, got its start in 2016 with the first users in 2017.

Q: What is your business about?

A: UR Turn produces a goal-setting and progress-tracking application for middle- and high-school students and their families. We do with education data what apps like Mint.com

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