Withings announced today that its new factory in France will allow users to choose from 5,800 combinations to personalize the Move smartwatch.

The choices include selecting different watch faces, case colors, straps and the activity tracking dial. Withings though the customizations are not yet available for the higher-end Move ECG.

The announcement is the latest in a flurry of new initiatives since Withings co-founder Éric Carreel bought the . Nokia had acquired Withings two years earlier, hoping to use it as the launchpad for a connected digital health business.

Instead, the deal turned into a disaster, and Nokia sold it back to Carreel for an undisclosed sum.

Despite the wearables competition, particularly the success of the Apple Watch, . The opening of its new factory

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