Ed Byrne Contributor
If you’re a SaaS business — you’re likely overwhelmed with data and an ever-growing list of acronyms that purport to unlock secret keys to your success. But like most things — tracking with you do has very little impact on what you actually do.
It’s really important to find one, or a very small number, of key indicators to track and then base your activities against those. It’s arguable that SaaS businesses are becoming TOO data driven — at the expense of focussing on the core business and the reason they exist.
In this article, we’ll