Xbox held its lead in March with 35.8% of the total gaming-industry spend on national TV advertising. Meanwhile, Nintendo and chart newcomer Respawn Entertainment were neck-and-neck with 25.7% and 23.6%, respectively. GamesBeat has partnered with, the TV ad measurement and attribution company, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in March, ranked by estimated national TV ad spend. Overall industry spend on TV commercials fell in March, down to an estimated $36.6 million from February’s $41.6 million. In total, 19 brands aired 58 spots over 10,400 times, generating over 2.3 billion TV ad impressions. Xbox’s estimated spend of $13.1 million puts it squarely in first place. The brand ran

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