, a mobile performance marketing firm, has launched a $5 million fund to encourage publishers to adopt its in-app monetization technologies.

The (AMP) is a tailored set of incentives aimed at getting mobile app and game publishes to adopt AdColony’s software development kit (SDK).

AdColony is offering publishers in the AdColony marketplace 100 percent revenue share for 90 days, a 15% user acquisition credit, and up to 10% bonus on first position waterfall deals to those who participate.

“We are very excited to announce the Advanced Monetization Program to help publishers both earn and grow with AdColony,” said Vikas Gulati, AdColony’s head of performance, in a statement. “Video ad monetization for mobile app developers has had huge leaps over the past couple of years and

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