On The Listening Post this week: India’s political parties are deploying big money, strategy, and celebrity sparkle to win votes. Plus, the news network telling the Rohingya story.
Big money, high stakes – playing the media game as India votes
Prime Minister Narendra Modi wants a second term, and his party – the BJP – seems destined for victory in India’s general election. How much of that is due to Modi’s genuine popularity, and how much is down to the BJP’s sprawling publicity machine – is another question.
Over the past financial year, the BJP’s publicity budget has been 20 times that of the main opposition party, the Congress. That’s a lot of extra rallies, billboards and social media ads spent to brand Modi as