Bose just announced a trio of new headphones today. The company used the opportunity to primarily focus on the dryly named Noise Cancelling Headphones 700, which purport to sport “the biggest leap forward in headphones since the iconic QuietComfort.” A big claim, to be sure, especially given how much that line has come to define the category.

The new headphones apparently use the QuietComfort line as a sort of stepping stone, adding in voice control through Google Assistant and Alexa (plus Siri compatibility), along with some additional noise isolation. Per Bose, “Surrounded by competing conversations, rush-hour traffic, and loud subway platforms, they can share their quiet, and not the noise around them — for crystal clear calls to home and work, and unprecedented accuracy from

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