Brian Bowman, the CEO of , believes that . To be more exact, he believes Facebook and third-party adtech is dead, at least compared to the kind of expertise needed by human experts prior to big changes in ad platforms in 2018.

Last year, the optimization algorithms for Facebook and  (UAC) were dramatically improved, leveling the playing field between advertisers both large and small. Both parties automated the process of user acquisition advertising.

Above: Brian Bowman, CEO of Consumer Acquisition.

Image Credit: Danielle Mathias/VentureBeat

This technology is so much better that the advantages of third-party software-as-a-service adtech providers has significantly diminished. That means the adtech fees will drop for campaign management and the playing field will be leveled between large and small advertisers. Media buying

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