Beware of the British invasion of the . OK, maybe it’s not that dire. But , a United Kingdom curated marketplace, is expanding into the U.S. with a new category of sex toys for women.

Soda Says is releasing a new “Sex Tech” collection for women. The company has raised $2.5 million to date from lead investor LocalGlobe in the United Kingdom. Other investors include ADV, and founder and CEO of PCH International Liam Casey.

Earlier this year, the banning (and later ) of female sex toy maker Lora DiCarlo from the CES 2019 tech show in Las Vegas shined a spotlight on the burgeoning business of women’s sexual wellness. Soda Says said the reinstatement showed that sex toys have migrated from basement sex shops

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