OMAHA, Neb. (Reuters) – The chief executive of International Dairy Queen Inc is counting on the 79-year-old brand, owned by Warren Buffett’s Berkshire Hathaway Inc, to adapt to changing consumer tastes rather than latch onto the latest fad, while ensuring that rising labor and food costs don’t squelch its franchisees.
FILE PHOTO: Berkshire Hathaway chairman and CEO Warren Buffett enjoys an ice cream treat from Dairy Queen before the Berkshire Hathaway annual meeting in Omaha, Nebraska, U.S. May 6, 2017. REUTERS/Rick Wilking/File Photo
Troy Bader, who became chief executive in January 2018, said his company wants to ensure that devotees keep ordering their Blizzards and chicken strips, without turning off customers seeking newer products or with specific dietary needs.
“About 5 percent of disposable income is