Complexity Gaming, one of North America’s oldest esports organizations, has opened the doors to its in Frisco Texas. The (sponsored by the game retail giant) is built next to Dallas Cowboys World Headquarters, as Jerry Jones, president of the Dallas Cowboys, also owns Complexity Gaming.

The facility is a for the “esports 3.0” era, where esports athletes are treated like professional sports athletes. It also is another example of how to create the fanciest headquarters.

“We see the opening of our new headquarters as a critical step toward the professionalization of the esports industry overall and our vision for esports 3.0,” said Jason Lake, CEO of Complexity Gaming, in a statement. “Given our organization’s deep history, we are excited to continue this journey with an

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