(Reuters) – SSE said on Wednesday it would cut jobs in its customer service and metering teams as the British energy company faces a perfect storm of stiff competition, higher costs and a cap on how much it can charge.

FILE PHOTO: An SSE vehicle is parked outside the Pitlochry Dam hydro electric power station in Pitlochry, Scotland, Britain, November 8, 2017. REUTERS/Russell Cheyne/File Photo

Britain and Ireland’s largest trade union Unite said SSE would cut 444 jobs, or around 5 percent of employees, in its retail business, blaming a lack of interest from customers for the smart meter devices that could help cut energy emissions.

Britain has a goal to roll out around 50 million smart meters to almost

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