The , the game industry’s lobbying group and the creator of the big E3 trade show, has named as its new president and CEO.

Pierre-Louis stepped up last fall as the acting CEO after the departure of longtime CEO Mike Gallagher. Now he has been named as the permanent CEO of the body, which represents the $43.4 billion U.S. video game industry.

The made the announcement at a time when more than 164 million adults in the United States play video games, and three-quarters of all Americans have at least one video game player in their household. Pierre-Louis spoke at our recent GamesBeat Summit 2019 event in April in a fireside chat with Keisha Howard on screen time and video game addiction.

The ESA said

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