The Facebook News Feed is a major part of modern culture. The monetization was simple: Users give their attention and advertisers provide the revenue.
However, Facebook is evolving. Mark Zuckerberg announced at that the . So it stands to reason the company will find ways to monetize its Messenger and WhatsApp properties. Zuckerberg recently spelled for Facebook to transition from a “digital town square” into a “digital living room.”
“Today we already see that private messaging, ephemeral stories, and small groups are by far the fastest growing areas of online communication,” he wrote in a blog post in March.
Facebook will need to make money from these growing areas to meet future revenue targets. In 2018, Facebook , or $15 billion, to $55 billion. (To