CULVER CITY, Calif. — If you can remember going back in time in internet years to 2011, you probably recall all those endless requests on Facebook to help friends build farms and such via the “Farmville” social game.
The company behind the game, Zynga, got so aggressive in messaging that Facebook changed its algorithm to stop the game spam, and thus, one of the early successes of internet gaming nearly went bust.
Fast forward to 2019, past the massive layoffs and management shuffles, and people continued playing the games. “Words with Friends,” “Farmville,” “CSR Racing” and “Zynga Poker”kept the company afloat, and now, “the turnaround is complete,” Zynga announced in its recent earnings report.
“We got the company back focused on the franchises,” says Bernard Kim, who is the president