In his blog post, Segall noted that the late chairman, chief executive officer, and co-founder of Apple Inc. launched a credit card project back in the early 2000s. Job’s Apple Card idea would have seen users earn “iPoints” for every purchase they made, the points could then be used to acquire free music from iTunes.
Interestingly, the 2004 project also saw Apple collaborate with Mastercard. Ultimately the original Apple Card idea never came to fruition as the appropriate terms could not be negotiated. Over the years, Apple has partnered with credit card entities like Barclaycard to create Apple-centric rewards but now the tech company is