Choice for consumers compels fair treatment by corporations. When people can easily move to a competitor, it creates a natural market dynamic coercing a business to act right. When we can’t, other regulations just leave us trapped with a pig in a fresh coat of lipstick.

That’s why as the FTC considers how many billions to fine Facebook or which executives to stick with personal liability or whether to go full-tilt and break up the company, I implore it to consider the root of how Facebook gets away with abusing user privacy: there’s no simple way to switch to an alternative.

If Facebook users are fed up with the surveillance, security breaches, false news, or hatred, there’s no western general purpose social network with scale

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