The only way to beat laziness is with guilt, and so that’s what Future sells. It assigns you an actual human trainer who builds personalized workout plans and message you throughout the day to make sure you’re doing them. It even gives you an Apple Watch to track your activity and ensure you’re not lying. Future actually got me to the gym where my coach kicked my ass remotely with a 30 minute lifting routine I’d never have stuck to by myself.

The catch? It’s probably the most expensive app you’ve ever seen, charging $150 per month.

Future officially launches today, touting some stunning stats from its beta tests. 95% of users stuck with it for 3 months, and 85% kept training for 6 months.

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