GM is scaling back its Maven car-sharing company and will stop service in nearly half of the 17 North American cities in which it operates.
A spokesperson who confirmed Maven was shutting down in some cities, without identifying the locations or number that will remain, said the company plans to focus on markets that have the strongest demand and growth potential.
The WSJ, which was the first to report the impending shutdown, said Maven will continue to operate in Detroit, Los Angeles, Washington, D.C. and Toronto. However, TechCrunch has received information from Maven customers that Washington, D.C. was also shutting down.
TechCrunch will update the article with more details about which markets Maven plans to exit.
Maven’s car-sharing service is available in Ann Arbor, Mich.,