Virtual reality is the ultimate money pit. Tech giants are selling low-margin hardware on which users play software that was funded by those same companies. This strategy seems to continue year after year without a hockey stick chart in sight.
While VR may still be waiting for its breakout hardware hit, there has already been a clear software standout. Beat Games released Beat Saber one year ago. The popular game is part Guitar Hero, part Fruit Ninja, and it utilizes the benefits of VR to let players slice their way through an EDM soundtrack, which the company’s music-mixing CEO produced.
While a few VR studios have surpassed lifetime revenue in the low millions, Beat Games sold more than 1 million copies of the $20 game