Computex, which wrapped up today, is divided into two venues in Taipei. One, Nangang Exhibition Center, is where the big companies, including Asus and Microsoft, have their booths. The other, in Taipei World Trade Center, houses Innovex, the show’s exhibit for startups.

While walking around them, I realized that there are no “booth babes” at the Innovex location. The difference was striking. The show feels much more welcoming when you don’t have to elbow past crowds of men taking photos with models who have literally been branded with logos in the form of stickers, temporary tattoos or letters across the tops of their minidresses. There were less models at this year’s Computex compared to previous years, but during a walkthrough, I still counted 21 booths*

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