There’s a new cannabis-infused drink company coming together, helped along by the venture firm DCM, which just plugged $5 million in seed funding into the company.

Called K-Zen Beverages, the months-old startup represents the second cannabis-related investment for DCM after Eaze, the on-demand cannabis delivery platform.

So what’s the appeal? The opportunity to unlock a new market, it seems. Though Bay Area-based K-Zen has yet to roll out its first product — it’s working on three drinks that will be sold as shots and come in lemon chamomile, pink lemonade, and wild berry favors — there aren’t yet throngs of cannabis-infused brands. At least, it remains an open playing field, and the opportunity that K-Zen is chasing looks to be big.

According to one of

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