Synthesia is a London-based startup which recently achieved notoriety after powering the technology behind the recent global campaign showing Malaria survivors speaking through David Beckham to help raise awareness around the Malaria Must Die initiative.

That is, at least now, well known. What was less well known until today was that to achieve this, Synthesia was backed by the (also) London-based VC MMC Ventures, via its new fund, announced today by the Mayor of London. The new £100m Greater London Investment Fund — of which MMC Ventures has been appointed to manage £52m ($65.6M) — is aimed at enabling investment into high-potential tech companies in London.

As well as investing in 170 companies, the fund will seek to secure at least another £103 million in

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