Two old friends, Jeff Raider and Andy Katz-Mayfield, decided that the consumer experience around men’s shaving products needed a complete make-over, and the result is their e-commerce brainchild, Harry’s. VPC
The men’s shaving industry is being disrupted once again.
Edgewell Personal Care, the conglomerate that owns Schick razor and other brands, announced on Thursday that it is buying shaving start-up Harry’s, in a $1.37 billion deal.
About 79% of the deal is cash and the rest is stock, Edgewell said in a press release. The companies said the deal is expected to be completed by the end of the first quarter in 2020.
“The combination of Edgewell and Harry’s is a pivotal step forward in further transforming