GumGum, the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl.

The company has raised $11 million in financing from undisclosed strategic investors and Craft Ventures, the investment firm set up by former Yammer founder, David Sacks.

GumGum’s co-founder, Ophir Tanz, stepped down from the adtech giant to run the new startup last month, while GumGum’s president and chief operating officer, Phil Schraeder took the reins as chief executive at GumGum.

“This idea was seeded within GumGum,” says Tanz. “I started the process of collecting dental x-rays over three years ago.”

GumGum’s strategy has been to build out a holding company of computer vision

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