Premier League football clubs are missing out on millions of pounds in stadium naming rights, a report says.
Financial advisors Duff & Phelps say “clubs are not utilising naming rights revenue to their full potential”.
Only 30% of top flight teams have a stadium sponsor, compared with more than 80% in American football’s NFL.
The six 2018-19 season teams with a stadium sponsor were Bournemouth, Arsenal, Brighton, Huddersfield Town, Leicester City and Manchester City.
Of these, the report says that only Bournemouth and Huddersfield have stadium deals that are independent of their shirt sponsor and owner.
Newcastle United have also previously had a naming rights deal, which lasted just one year.
The potential value of Premier League stadium sponsorship deals increased by 5% from £135.5m in 2018 to £142.0m in