The Whitney Houston revival is well underway.

The pop titan’s estate is planning a resurgence for the late stinger that includes a new album of unreleased tracks, a touring hologram, a potential Broadway musical and other branding deals.

The Grammy-winning megastar, who died in 2012 from a com­bin­a­tion of heart trouble and cocaine in­ges­tion at age 48, had devolved into tabloid fodder in the years before her death. The 2018 documentary “Whitney,” which the estate authorized, chronicled that downfall.

Houston’s estate has struck a deal with Primary Wave Music, a boutique marketing firm that specializes in reviving classic catalogs — of Smokey Robinson, Bob Marley and Def Leppard, among others — through branding and entertainment deals.

The New York-based marketing company will acquire half of

Read More At Article Source | Article Attribution