Daniel B. Kline, The Motley Fool Published 12:00 p.m. ET May 16, 2019

You have to be an active participant.

Social media is how some people will discover your business. (Photo: Getty Images)

Social media can make your business or sink it. Bad reviews on Yelp(NYSE: YELP) can make people think twice about visiting, and not having a Facebook (NASDAQ: FB) or Twitter (NYSE: TWTR) account may keep customers from visiting in the first place.

Gone are the days when a company could buy an ad in the Yellow Pages and sit back for the rest of the year. Social media is ever changing, and its two-way nature means it has to be actively managed.

It’s not hard to have a proper presence on