RIBEIRÃO PRETO, Brazil (Reuters) – Dozens of technology startups have flocked this week to Agrishow, Latin America’s largest farm show, offering services and equipment to help farmers improve productivity as the sector further embraces high tech.

Francisco Mello, founder of start-up Prime Fields, shows a mobile base for Wifi during the Agrishow farm fair in Ribeirao Preto, Brazil May 1, 2019. REUTERS/Marcelo Teixeira

These small businesses, from Brazil and abroad, offer products that help farmers make better use of the computerized machines they buy, as well as provide tools that better evaluate the state of crops, allowing adjustments to improve agricultural yields.

Brazilian startup Prime Field on Tuesday closed a contract to provide 80 WiFi mobile bases to Bunge Açúcar e Bionergia, the sugar and ethanol