Apple co-founder Steve Jobs floated the idea of an Apple Card in 2004, though that incarnation would’ve been far different, according to one of the company’s former creative directors.
The card would’ve been purely physical and offered by Mastercard, Ken Segall revealed on Monday. And instead of cashback rewards, owners would’ve accrued “iPoints,” usable for songs and albums on iTunes.
The project collapsed because Jobs couldn’t secure the terms he wanted from Mastercard, Segall explained. By that point internal teams had already begun creating ads, each with a witty line based around popular bands.
“Buy bed, get R.E.M,” said one. Some others included “Buy balloons, get Zeppelin,” “Buy lipstick, get Kiss,” and “Buy raincoat, get Weather Report.”
Another card concocted by Jobs — with