Today, Director of the (),  alongside Chairwoman of the Board,  announce that NYC-based media and entertainment company,  for the museum.  Mass Appeal will produce premium level content across all of the museum’s social media platforms and will collaborate on the production of special events to celebrate the museum’s future opening in 2023 and the 50th Anniversary of Hip Hop.

In conjunction with the UHHM, Mass Appeal will develop and execute brand activations and will use its extensive network to help secure brand partners leading up to the 2023 launch and beyond.  “This partnership is such a perfect fit,” said CEO of Mass Appeal, . “We’re honored to help bring the definitive Hip Hop museum to life and will use this platform to create in-depth programs

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