(Reuters) – Wendy’s Co on Wednesday reported quarterly revenue and profit above estimates, as the burger chain was helped by higher royalty fees from franchisees and its new premium burgers that come with avocado and bacon.
FILE PHOTO: A Wendy’s Co restaurant is pictured in Monrovia, California November 4, 2015. REUTERS/Mario Anzuoni
The company refreshed its offerings with the introduction of the ‘Made to Crave’ line of fresh beef burgers that include applewood smoked bacon, asiago cheese and Kansas City-style barbecue sauce to woo customers looking for better fast-food choices.
Wendy’s also had three successful promotions during the quarter, which included a $5 giant Jr. bacon cheeseburger and a ‘Biggie Bag’ combo offer, which was $1 more than its previous ‘4 for $4’ value deal.