Walmart-owned streaming service Vudu announced today that it will be launching new interactive shows later this year, created through the company’s joint venture with interactive content startup Eko.

This confirms a Bloomberg report that Walmart plans to debut several interactive new shows produced with Eko, along with shoppable ads.

We’d hoped that the company would take advantage of its NewFronts event for advertisers today to reveal more details about these plans, but Vudu Senior Director Julian Franco simply confirmed that the service will be “rolling out interactive content” later this year.

He then rolled a brief clip of what looked like a variety of scripted programs (I caught a glimpse of “Saturday Night Live” star Beck Bennett), while the voiceover declared, “You don’t just watch Eko

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