Announced yesterday at Google’s opening I/O keynote, the Pixel 3a arrives at a tenuous time for the smartphone industry. Sales figures have stagnated for most of the major players in the industry — a phenomenon from which Google certainly isn’t immune.
CEO Sundar Pichai discussed exactly that on the company’s Q1 earnings call last week. “While the first quarter results reflect pressure in the premium smartphone industry,” he explained, “we are pleased with the ongoing momentum of Assistant-enabled Home devices, particularly the Home Hub and Mini devices, and look forward to our May 7 announcement at I/O from our hardware team.”
That last bit was a clear reference to the arrival of the new budget tier of Google’s flagship offering. The 3a is a clear