We’ve all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies?
June 18, 2019 5 min read
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The last decade has seen massive changes in how consumers view media, how businesses create those media and how marketers advertise on them. Cable TV, for example, lost an unprecedented number of customers in Q3 of 2018, , as people opted for subscription-based TV services. And live video streaming is captivating viewers and marketers alike, with adoption rates at 35 percent in 2018, up from 28 percent in 2017, .
Even cryptocurrency has found its footing in the media and entertainment world, operating as a more decentralized mode of payment that many creators