Artificial intelligence is quickly becoming a part of daily life. Enterprise implementations of AI-based technologies tripled in 2018, according to Gartner. At the same time, it’s reaching ubiquity in consumer-facing applications, helping us , , and . At every touchpoint, our data is being collected and used to make machines faster and smarter, and that’s driving calls for regulation from global citizens, governments, and companies who want to ensure deployments of machine and deep learning algorithms are safe and ethical.

While implementing laws to protect consumers from “AI-gone-wild” may seem like a reasonable proposition, it’s one that’s doomed to fail. We need only look at the to see how well-intentioned initiatives can end up becoming virtually unenforceable laws. Even the from the Organization for Economic

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