With ancillary revenues becoming more important, airports and airlines are facing pressure to boost their engagement with passengers in increasingly innovative ways.
In this respect, video games could present an enticing opportunity for the aviation sector. According to research by analysts Newzoo, the video games industry as a whole was worth $135bn in 2018 – a growth of 10.9% from 2017 – while the Entertainment Software Association relays that at least 75% of Americans have at least one gamer in their household.
Airports such as and Paris-Charles de Gaulle have introduced dedicated gaming spaces featuring retro games and gaming merchandise. Last year, Texas’s (DFW), the second largest airport in US,