Why wrap, sign, and send hundreds of gifts to clients when a third-party outfit could do it for you? That’s the idea behind corporate gifting startups like Sendoso, which source those sales, marketing, customer success, and holiday swag and track return on investment. Such companies are gunning for a slice of a segment that’s worth an estimated $125 billion, according to Knack.

Still, it’s a nascent industry with plenty of room for growth, which is perhaps why Boston-based gifting platform Alyce is gearing up for expansion. Alyce today announced that it’s raised $11.5 million in series A financing led by Manifest, with participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside, and Victress Capital. CEO and cofounder Greg Segall says the fresh capital, which

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