Amazon’s strategy to bring more brick-and-mortar options into its vast e-commerce empire, and its ambition to sell more pharmaceutical products, today may have found themselves a little more knitted together. The company announced a new service in the US called Counter, a free in-store pick-up service where Amazon shoppers can arrange to collect packages. And its first partner in the new effort? None other than one of the bigger names in drug stores: Rite Aid.
The two will kick off Counter with availability in “over 100” Rite Aid locations across the US. The longer-term plan for Amazon is to expand the pick-up option to 1,500 stores (including other retail partners) by the end of 2019 — a very quick ramp-up in the next six months.