Every wish you could shop the look on Amazon? Soon, you’ll be able to do just that thanks to the Seattle company’s forthcoming feature, which suggests styles from screenshots and pics of magazines, websites, or social media posts.
It launched for select users on iOS and Android in April and will soon be available broadly, Amazon head of worldwide consumer Jeff Wilke said during a keynote presentation at the company’s re:MARS conference in Las Vegas.
Here’s how it works: Within the Amazon app, tapping the camera icon in the upper right corner of the Amazon App surfaces the StyleSnap shortcut. Uploading a photo or screenshot of a fashion look will trigger StyleSnap to present recommendations for similar items that take into account brand, price range,