Appodeal’s Stack is making its programmatic ad exchange, , available as an open source resource for mobile app publishers.
Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources with access, efficiency, and transparency.
San Francisco-based created by Appodeal, an ad mediation company.
“Since introducing our own ad exchange, BidMachine, as a part of Stack’s set of monetization products in 2017, we’ve helped mobile app developers around the globe scale their businesses programmatically,” said Pavel Golubev, CEO of Stack, in a statement. “Last year, we began testing a cutting-edge in-app header bidding technology that provides insights into the true value of ad inventory and optimizes every ad request, making mobile ad monetization efficient in a way it