When Armoire first emerged from MIT’s accelerator program back in 2016, the company’s vision was already fully formed — combine StitchFix and Rent the Runway to give women a low-cost, sustainable way to get a high-fashion, high-functioning wardrobe for every day.

Ambika Singh, the Seattle-based company’s chief executive set out to solve two problems, the amount of time wasted on shopping, some 216 hours spent in stores or online, and the waste associated with the impulse purchases and fast fashion that have become the byproduct of an accelerating consumer culture.

Carried along by two trends — the proliferation of direct to consumer brands trying to capture the attention of a new customer and the rise of the rental movement — Singh thought Armoire could provide

Read More At Article Source | Article Attribution