Chinese regulators might follow the European Union’s lead to make life harder for internet companies such as TikTok that closely track behavior of their users in a move that could significantly hurt their revenue.

Last week, Beijing proposed a new set of measures to enforce data security for individuals and the nation overall. According to Article 23 of the draft (see translation from China Law Translate), companies that are “using user data and algorithms to deliver news information or commercial advertisements shall conspicuously label them with the words ‘targeted’ and provide users with functionality to stop receiving information from targeted delivery.”

This is good news for users in China, who could potentially take more control over what they are shown and what tech companies collect about

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