Facebook today is expanding its set of features focused on blood donations. The company since 2017 has been working with blood donation centers worldwide who have been able to use the platform to reach potential donors and then reach out to them in times of need. Now, Facebook is bringing its Blood Donations feature to the U.S.
At launch, Facebook is partnering with leading blood donation organizations across the U.S., including America’s Blood Centers, the American Red Cross, Inova, New York Blood Center, Rock River Valley Blood Center, Stanford Blood Center, Versiti, and Vitalant.
It’s also first launching Blood Donations in select urban markets ahead of a nationwide rollout. To start, the feature will arrive in Chicago, New York City, the San Francisco Bay Area,